All my fitness industry colleagues are invited to join me at the Athletic Business Show 2018 in New Orleans from Nov 7-10, 2018. The show offers numerous interesting and informative workshops and seminars for Parks & Recreation District Directors & Managers, Fitness Center Directors, Marketing Managers Parks & Rec Fitness/Wellness team members… and an expansive expo featuring wall-to-wall booths with a little of everything. It is with great pleasure that I will be presenting the following seminar on Sat., Nov 108, at 8:30am – Room TBA:
The Secret Language of Seniors – Marketing to the 55+ Population The 55+ population continues to be one of the most overlooked, undervalued markets in the health club business. Social media presence, interactive blogs and digital communities are great to reach the Gen-X’ers and Millennials but the Baby Boomers… the 50+ demographic who often have more time and money… need to be engaged in ways that they are organic to their tastes and preferences. This seminar will explore some of the pitfalls of relying on contemporary “digital” marketing to attract the 55+ members and discuss some of the options that better connect with, and are more easily understood by, this all-important target demographic.
Come talk to me after the presentation if you would like to discuss how Synergy Cubed might be able to help your facility. If you would like to arrange a face-to-face meeting during the conference, email me at firstname.lastname@example.org.
The seminar is open to all paid conference attendees. Conference information is available at https://www.abshow.com/
See you there.