Serving the 55+ Population with Programming not Discounts

All my fitness industry colleagues are invited to join me at the MFA 27th Annual International Conference 2018 in New Orleans from Nov 7-10, 2018. The show offers numerous interesting and informative workshops and seminars for Medical Fitness Center Directors & Managers, Medical directors, Hospital CEOs & Administrators, Marketing Directors and other Medical Fitness facility team members… and an expansive expo featuring wall-to-wall booths with a little of everything. It is with great pleasure that I will be presenting the following seminar on Thu., Nov 8, at 9:20am in Hall B/Room 209:

Serving the 55+ Population with Programming not Discounts The 55+ population continues to be one of the most overlooked, undervalued markets in the fitness/wellness & recreation landscape. Countless big-box brands and boutique studios are popping up featuring bright colors, high-energy music and low price points to appeal to the Gen-X and Millennials, yet even in many multi-purpose recreation facilities, the Baby Boomers… the 50+ demographic who often have more time and money… receive Seniors Discounts and “Seniors” classes. And that’s it. The 55+ member needs fitness/wellness programming to keep them healthy and active AS they age, not just accommodations after the fact. This seminar will explore some options, explain how to “think clinically and implement socially”, and why these programs may be necessary inclusions to your facility’s footprint.

Come talk to me after the presentation if you would like to discuss how Synergy Cubed might be able to help your facility. If you would like to arrange a face-to-face meeting during the conference, email me at cwollan@synergycubed.com.

The seminar is open to all paid conference attendees. Conference information is available at http://www.medicalfitness.org/annual-conference/.
See you there.
Cosmo