Cosmo Wollan
Senior Executive, Revenue Stream Development, Medical Fitness Integration
Cosmo Wollan is the senior executive at Synergy Cubed, a premiere consulting company to health & fitness, parks & recreation, medical fitness and corporate wellness industries. He is a recognized SME in profit center development, revenue stream optimization, medical fitness integration, retention strategies, sales training, customer engagement and health club management. His company has developed several unique approaches to longstanding industry challenges, including an innovative, more fiscally reliable business model for Personal Training operations; a unique approach to “Corporate Memberships” that offers actual, tangible, fiscal value to the participating companies by empowering and improving the health of their employees; a truly customer-centric, goals-not-price, “non-sales” approach to membership & fitness service sales; and a multi-generational, multi-faceted approach to fitness, wellness, programming, retention and profitability that serves youth, young adults, adults and seniors. For the past 25 years his expertise, training and guidance have designed new profit centers, improved clients’ productivity, increased sales, on-boarded new hires, motivated employees, retained customers, and positively impacted the bottom line by creating superior customer engagement. Opus Atrificem Probat.
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Jenni Brozena
Sport Science & Aquatic Assessment, Medical Fitness
Jenni specializes in developing diversified revenue streams within the medical fitness continuum to develop full cycle operational efficiency, patient care pipelines and financial success for medium to large healthcare systems. She also applies her vast knowledge of the space to creating medical wellness program models for the health & fitness and health club community. Her expertise lies in designing cross-functional medical fitness teams that include physicians, health systems board members, physical therapists, exercise physiologists, athletic trainers, and physician extenders. After 10 years of direct patient care in orthopedic sports medicine and operational management, Jenni founded Aqueous, an international sport science and sports medicine organization. In addition to her domestic and international medical fitness operations consulting, Jenni oversees the human performance and sports medicine research at Aqueous and frequently presents at international industry conferences.
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Wesley King
Aquatic Operations, Pool Operations Safety
For the last 25 years Wes King has dedicated himself to making pools and aquatic fitness & recreation safer and more profitable, and in doing so has made a real and positive impact in the aquatic industry. Wes has held nearly every position in virtually every major aquatic/fitness/recreation organization in this country. His vast knowledge of aquatic operations, profitability and, most important, safety, ensures that any facility, pool, fitness center, parks & rec district or aquatic center open to his council can lean new ways to be safer, more efficient and operate at a higher level. Wes is a valued subject matter expert with the Medical Fitness Association, where he has earned Fellowship, is a Lead Examiner, and has Chaired the National Education Committee for several years. He has presented at multiple regional and national conferences on aquatic (and non-aquatic) subjects such as emergency preparedness, organizational structure, and program and revenue growth. Wesley’s unwavering passion is to ensure every pool in the country is operating at the safest and most optimal level possible. He and his teams have created award winning aquatic programs and safety standards, including proprietary risk assessment & staff audit protocols. He has won national aquatic program and safety program awards and authored an all-encompassing Aquatic Management “How to” Operations Manual.
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Stephanie Savas
Youth Fitness & Youth Fitness Programming
Stephanie Savas, MA, is passionate about fitness in the youth population. After college, she focused her graduate research on the correlation between academic achievement and participation in physical exercise. From there, she was the owner/operator of a large gymnastics facility in Orlando where she created profitable programs for over 1,200 youth members ranging in age from 2-17. As an adjunct professor at UCF she taught Fiscal and Facility management and continues to remain involved and focused on bringing the benefits of youth fitness programming by consulting health & fitness, parks & rec, gymnastics and community center facilities in the implementation of revenue-generating youth fitness programs.
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Ed Kassanders
Gamification & Fitness Technology
Ed is a fitness technology executive who brings innovative solutions to the health, technology and fitness industries. His entrepreneurial and creative mindset has a history of producing exceptional performance in new and middle stage development companies. Since 1998, his responsibilities have included product development, sourcing & manufacturing, financial controls, marketing & promotions, operations and management. He has specialized in interactive fitness and fitness gaming since 2004, and his innovations and applied creativity have created a new category within the fitness, healthcare and entertainment verticals.
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Michelle Blakely
Small/Medium Size Fitness Business Operations
After 12 years of developing and perfecting game-changing solutions and protocols at her own training company, Blakely FIT, Michelle brought her proven-effective management and operations systems to market with See Jake and Jane Train. SJJT cures the business headaches of small-to-midsize fitness facilities, multifunction & boutique studios and independent trainers. Michelle has twice been named her city’s best trainer by the Chicago Reader, and her business acumen boosted Blakely FIT’s revenue by 50% during its last four years of operation. She is a nationally recognized fitness industry expert, contributing columns for PFP and Club Industry Magazine and speaking at nationally recognized certification bodies like NSCA. Michelle is regularly tapped as an expert go-to source by media outlets such as Good Housekeeping, Prevention, Reader’s Digest and
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Michael Shaw
Personal Training Studio Operations
Michael Shaw has been re-defining the parameters of personal fitness since 1993 and is the architect of several ground-breaking programs. His latest – “16 Weeks to the Best Shape of Your Life” – continues his tradition of improving the quality of his clients’ lives through superior fitness programming. Michael started his career in 1993 as a part-time personal trainer for Cross Training Fitness Studio (CTFS), where he became Director of Personal Training in only a year. Under Michael’s management CTFS grew to one of the most profitable fitness centers in the United States. In 1998 Michael purchased CTFS and expanded it to become one of the leading providers in the private and semi-private fitness training space. In 2003 Michael launched New York Personal Training (NYPT) and revolutionized the business of personal training. His multiple revenue stream business model continues to outperform standard gym facilities, yielding 30%+ profits annually. In addition to personal training, weight management and athletic conditioning, his groundbreaking training and wellness facility now includes physical therapy, chiropractic care, post rehabilitative training and pain management.
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Kenneth Carrier
Multi-Purpose Health Club Operations
Ken has been in the health club business for more than 25 years and has built 18 successful clubs. He spent 13 of those years serving as Senior VP of WOW Workout World, listed at the time as #28 on Club Industry’s list of top 100 clubs. His most recent success is No Body Denied Fitness, a 26,000 sq. ft., first-of-its-kind facility in NJ, with 5000+ active members and an almost unheard of 25% (1,400 members) participation in Personal or Large Group Training. His PT revenues exceeded 1.4M annually. His current project is the NBD Training Zone, another unique and highly profitable business model focusing on Personal & Large Group training and driving on client results.
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Beth Eisele
Group Exercise Analysis, Assessment & Programming
Beth has been teaching classes and programming group exercise departments for over 25 years. She started her career on the east coast as an instructor and became one of the Regional Group Fitness Directors for multiple clubs throughout New York and New Jersey. For the past 13 years she has been on the West Coast, primarily in Southern California, where she has continued her activities as a group ex instructor and program director. She has also cultivated an expertise in implementing fee-based group fitness programs. Beth has appeared on Fox news as a Fitness Consultant and owns/operates her own fitness studio where she actively teaches and coaches groups with her unique metabolic body programs.
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Brian Soileau
Youth Sports Programs & Programming
Prior to launching his own consulting firm, Brian spent 12 years serving the New Orleans JCC in multiple roles, including Sports & Wellness Director and Assistant Executive Director, supervising fitness, youth sports, aquatics, database management, membership and marketing. Previously, Brian worked for The JCC Association of North America for four years, serving as the Sports & Wellness and Membership consultant. He visited more than 80 JCCs in the U.S. and Canada, providing staff training in sales, program development, customer service, data & database management, and member engagement. His expertise in youth sports & fitness comes from his vast professional experience, as well as from his extensive involvement in recreational and competitive youth sports leagues in and around the New Orleans Area for more than 15 years.
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Dennie Noecker
Health Club Management Assessment
Dennie brings more than 35 years’ experience in all aspects of health club management, operations, sales and troubleshooting. His record of achievement includes demonstrated success in management oversight and training, multi-club management, team-building, marketing solutions, budgeting, start-ups, grand openings and executive recruiting. Since 2005 he has been an Executive Search Consultant with JLR Associates, providing high-level staffing and management solutions to the fitness industry.
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Jeff Randall
Health & Fitness Executive Staffing
Jeff Randall, founder and President of JLR Associates, has been in the Health, Fitness and Wellness Industry for over 30 years. For 18 years, prior to launching JLR Associates in 1997, Jeff owned and operated several health clubs. During that time, he was closely associated with IHRSA, served several terms on the Board of the New England Health and Racquet Sport Association and was President of the Mass Squash Racquets Association. By 1997 Jeff had sold his clubs and founded JLR Associates. Since then JLR Associates has placed over 400 senior level managers with individual clubs, club organizations, YMCAs, JCCs, hospital based wellness centers, spa resorts and university athletic facilities. Jeff knows the industry well, and has accumulated a vast number of industry contacts and resources throughout the past 30 years.
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Anthony Cosenza
HIIT Protocols & "Box" Operations
Anthony has been involved with CrossFit since 2009 as a dedicated participant, enthusiastic trainer and iPEC certified coach, and is now the successful owner/operator of CrossFit Total Empowermenttm in Carle Place, NY. Along the way his hard work and dedication to customer service took him from Asst. Manager to Manager to General Manager and was that company’s first Salesperson of the Year. He then turned an underperforming Equinox into their Club of the Year, earning him a promotion to one of Equinox’s high-profile “spotlight” locations where he exceeded annual profit projections in just 8 months and was twice voted Equinox Manager of the Year. At Total Empowermenttm, Anthony’s focus is on the member experience and his dedication to helping his clients achieve their fitness goals is only exceeded by his commitment to intelligent, focused and effective marketing to grow his brand.
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Patrick Little
Spa Operations & Spa Services
Patrick has more than 20 years’ experience in high end spa operations and management. Based in South Florida, he has served as Executive Director of some the best and most respected commercial spa properties in the state, including Spa Internazionale at Fisher Island, The Eden Roc Renaissance Resort & Spa, Casa Moderna Miami Hotel & Spa and The Spa at The Setai, Miami Beach. Patrick’s residential background includes serving as Executive Director for The Point of Aventura Resident Club & Spa, and he has worked with HUW Enterprises Spa Planning & Administration. The scope and breadth of his spa knowledge is vast, and for more than 15 years he has also served as an independent spa consultant throughout the US, offering assessment, guidance and expert advice in all aspects of spa operations, including budgets, hiring, operations, compliance and management. In addition to his extensive privately-held spa background, Mr. Little is also a Florida licensed Property Manager and experienced in the unique challenges of association-controlled and country club spa operations.
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Lena Periera
Exercise Therapy for PTSD, Trauma & Abuse Survivors
Lena brings almost 15 years’ industry experience, and is a recognized SME in dance fitness, group fitness choreography and continuing education. She has taught classes and choreographed fitness performances in more than 50 US cities, Seoul, Korea, Puerto Rico, Mexico, Canada and the Seychelles Islands, and has performed Master Classes at many national fitness conventions, including SCW, ECA, and three of the largest festivals in Italy (Rome, Rimini and Florence.) Offstage Lena specializes in fitness continuing education and has written and co-written many fitness CEU program manuals. She has helped numerous programs to achieve their AFAA CEU accreditation, including: M3 Personal Training, DanceLab, Bounce, Jai Ho Fit, Powerumba Dance, Powerumba Extreme, Powerbounder, and Zumba (for whom she assisted with their first manual, created their first workshop and was the first AFAA approved Zumba certification educator. In 2007, she was one of only four Nike Elite Master Trainers and represented their brand through the “Nike Rockstar Workout” in a US tour of 24-Hour Fitness Centers. She was the star of the “CRUNCH Bikini Body Workout Video”, is the Dance Fitness Brand Ambassador for NAFC, and has acted as Fitness Director for some of the best gyms and spas in Miami.
About Lena...