Cosmo Wollan
Senior Executive & Visionary / Profit Center Optimization & Customer Engagement
Cosmo brings more than 25 years’ experience as a learning & development executive, communications specialist, customer experience expert, international presenter, skilled writer and dynamic training facilitator. His expertise includes curricula and presentation design, training creation & delivery, communication design & implementation, profit center development, customer interaction improvement, script and copy writing, staff assessment & evaluation, individual skill set coaching, executive mentoring and Six Sigma. His prowess and passion behind the podium as a speaker and presenter are rivaled only by his professionalism behind the scenes as a consultant and project manager. He has a Masters in Communication, a Bachelors in English, and was once called the “Gregarious Grammarian” by a colleague. He is a firm believer that anything worth saying is worth saying correctly… and the rules of grammar are called rules for a reason.His expertise, training and guidance have helped clients improve productivity, increase sales, motivate employees, retain customers, and positively impact the bottom line by creating superior customer engagement. Opus Artificem Probat.
About Cosmo...
Jenni Brozena
Medical Fitness, Sport Science & Aquatic Programming
Jenni specializes in developing diversified revenue streams within the medical fitness continuum to develop full cycle operational efficiency, patient care pipelines and financial success for medium to large healthcare systems. She also applies her vast knowledge of the space to creating medical wellness program models for the health & fitness and health club community. Her expertise lies in designing cross-functional medical fitness teams that include physicians, health systems board members, physical therapists, exercise physiologists, athletic trainers, personal trainers and physician extenders.After 10 years of direct patient care in orthopedic sports medicine and operational management, Jenni founded Aqueous, an international sport science and sports medicine organization. In addition to her domestic and international medical fitness operations consulting, Jenni oversees the human performance and sports medicine research at Aqueous and frequently presents at international industry conferences.
About Jenni...
Ed Kasanders
Gamification & Fitness Technology
Ed is a fitness technology executive who brings innovative solutions to the health, technology and fitness industries. His entrepreneurial and creative mindset has a history of producing exceptional performance in new and middle stage development companies. Since 1998, his responsibilities have included product development, sourcing & manufacturing, financial controls, marketing & promotions, operations and management. He has specialized in interactive fitness and fitness gaming since 2004, and his innovations and applied creativity have created a new category within the fitness, healthcare and entertainment verticals.
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Stephanie Savas
Youth Fitness & Youth Fitness Programming
Stephanie Savas, MA, is passionate about fitness in the youth population. After college, she focused her graduate research on the correlation between academic achievement and participation in physical exercise. From there, she was the owner/operator of a large gymnastics facility in Orlando where she created profitable programs for over 1,200 youth members ranging in age from 2-17. As an adjunct professor at UCF she taught Fiscal and Facility management and continues to remain involved and focused on bringing the benefits of youth fitness programming by consulting health & fitness, parks & rec, gymnastics and community center facilities in the implementation of revenue-generating youth fitness programs.
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Dave Didion
Fitness Business Sales & Purchases
Dave’s company, American Gym Trader, has been one of the preeminent gym brokers in the country for more than five years. His network of more than 240 licensed brokers is the largest health club broker network nationwide, and he has cultivated an expansive database of both public and private buyers, including over 100 private equity firms.Before AGT, Dave owned/operated a successful gym outside of Washington, D.C. for 25 years. His wealth of experience inside the gym gives him a unique and powerful perspective in assessing and transacting gym sales. He is equally comfortable on all sides of the transaction, having represented buyers, sellers and investors, and he has facilitated the sale of fitness businesses ranging from $100K to upwards of $20M in value.
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Michelle Blakely
Small/Medium Size Fitness Business Operations
After 12 years of developing and perfecting game-changing solutions and protocols at her own training company, Blakely FIT, Michelle brought her proven-effective management and operations systems to market with See Jake and Jane Train. SJJT cures the business headaches of small-to-midsize fitness facilities, multi-function & boutique studios and independent trainers. Michelle has twice been named her city’s best trainer by the Chicago Reader, and her business acumen boosted Blakely FIT’s revenue by 50% during its last four years of operation. She is a nationally recognized fitness industry expert, contributing columns for PFP and Club Industry Magazine and speaking at nationally recognized certification bodies like NSCA. Michelle is regularly tapped as an expert go-to source by media outlets such as Good Housekeeping, Prevention, Reader’s Digest and Oprah.com.
About Michelle...
Kenneth Carrier
Multi-Purpose Health Club Operations
Ken has been in the health club business for more than 25 years and has built 18 successful clubs. He spent 13 of those years serving as Senior VP of WOW Workout World, listed at the time as #28 on Club Industry’s list of top 100 clubs. His most recent success is No Body Denied Fitness, a 26,000 sq. ft., first-of-its-kind facility in NJ, with 5000+ active members and an almost unheard of 25% (1,400 members) participation in Personal or Large Group Training. His PT revenues exceeded 1.4M annually.His current project is the NBD Training Zone, another unique and highly profitable business model focusing on Personal & Large Group training and driving on client results.
About Kenneth...
Michael Shaw
Personal Training Studio Operations
Michael Shaw has been re-defining the parameters of personal fitness since 1993 and is the architect of several ground-breaking programs. His latest – “16 Weeks to the Best Shape of Your Life” – continues his tradition of improving the quality of his clients’ lives through superior fitness programming.Michael started his career in 1993 as a part-time personal trainer for Cross Training Fitness Studio (CTFS), where he became Director of Personal Training in only a year. Under Michael’s management CTFS grew to one of the most profitable fitness centers in the United States. In 1998 Michael purchased CTFS and expanded it to become one of the leading providers in the private and semi-private fitness training space.In 2003 Michael launched New York Personal Training (NYPT) and revolutionized the business of personal training. His multiple revenue stream business model continues to outperform standard gym facilities, yielding 30%+ profits annually. In addition to personal training, weight management and athletic conditioning, his groundbreaking training and wellness facility now includes physical therapy, chiropractic care, post rehabilitative training and pain management.
About Michael...
Beth Eisele
Group Exercise Programming
Beth has been teaching classes and programming group exercise departments for over 25 years. She started her career on the east coast as an instructor and became one of the Regional Group Fitness Directors for multiple clubs throughout New York and New Jersey. For the past 13 years she has been on the West Coast, primarily in Southern California, where she has continued her activities as a group ex instructor and program director. She has also cultivated an expertise in implementing fee-based group fitness programs. Beth has appeared on Fox news as a Fitness Consultant and owns/operates her own fitness studio where she actively teaches and coaches groups with her unique metabolic body programs.
About Beth...
Brian Soileau
Youth Sports Programs & Programming
Prior to launching his own consulting firm, Brian spent 12 years serving the New Orleans JCC in multiple roles, including Sports & Wellness Director and Assistant Executive Director, supervising fitness, youth sports, aquatics, database management, membership and marketing. Previously, Brian worked for The JCC Association of North America for four years, serving as the Sports & Wellness and Membership consultant. He visited more than 80 JCCs in the U.S. and Canada, providing staff training in sales, program development, customer service, data & database management, and member engagement. His expertise in youth sports & fitness comes from his vast professional experience, as well as from his extensive involvement in recreational and competitive youth sports leagues in and around the New Orleans Area for more than 15 years.
About Brian...
Jeff Randall
Health & Fitness Executive Staffing
Jeff Randall, founder and President of JLR Associates, has been in the Health, Fitness and Wellness Industry for over 30 years.For 18 years, prior to launching JLR Associates in 1997, Jeff owned and operated several health clubs. During that time, he was closely associated with IHRSA, served several terms on the Board of the New England Health and Racquet Sport Association and was President of the Mass Squash Racquets Association. By 1997 Jeff had sold his clubs and founded JLR Associates. Since then JLR Associates has placed over 400 senior level managers with individual clubs, club organizations, YMCAs, JCCs, hospital based wellness centers, spa resorts and university athletic facilities. Jeff knows the industry well, and has accumulated a vast number of industry contacts and resources throughout the past 30 years.
About Jeff...
Lena Periera
Exercise Therapy for PTSD, Trauma & Abuse Survivors
Lena is a seasoned fitness professional, a nationally recognized SME in fitness choreography and continuing education, and a domestic abuse survivor. She has offered master classes at national fitness conventions, choreographed fitness performances around the globe, and is living proof that exercise therapy can help heal the trauma of PTSD and the scars of domestic abuse. In addition to teaching classes and raising her son… she believes that bringing exercise therapy to abuse survivors is her life’s destiny and is fully committed to seeing this valuable and useful healing modality implemented wherever it can help.
About Lena...
Dennie Noecker
Health Club Management Assessment
Dennie brings more than 35 years’ experience in all aspects of health club management, operations, sales and troubleshooting. His record of achievement includes demonstrated success in management oversight and training, multi-club management, team-building, marketing solutions, budgeting, start-ups, grand openings and executive recruiting.Since 2005 he has been an Executive Search Consultant with JLR Associates, providing high-level staffing and management solutions to the fitness industry.
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Anthony Cosenza
HIIT Protocols & "Box" Operations
Anthony has been involved with CrossFit since 2009 as a dedicated participant, enthusiastic trainer and iPEC certified coach, and is now the successful owner/operator of CrossFit Total Empowerment™ in Carle Place, NY. Along the way his hard work and dedication to customer service took him from Asst. Manager to Manager to General Manager and was that company’s first Salesperson of the Year. He then turned an under-performing Equinox into their Club of the Year, earning him a promotion to one of Equinox’s high-profile spotlight locations where he exceeded annual profit projections in just 8 months and was twice voted Equinox Manager of the Year.At Total Empowerment™, Anthony’s focus is on the member experience and his dedication to helping his clients achieve their fitness goals is only exceeded by his commitment to intelligent, focused and effective marketing to grow his brand.
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Patrick Little
Spa Operations & Spa Services
Patrick has more than 20 years’ experience in high end spa operations and management. Based in South Florida, he has served as Executive Director of some the best and most respected commercial spa properties in the state, including Spa Internazionale at Fisher Island, The Eden Roc Renaissance Resort & Spa, Casa Moderna Miami Hotel & Spa and The Spa at The Setai, Miami Beach. Patrick’s residential background includes serving as Executive Director for The Point of Aventura Resident Club & Spa, and he has worked with HUW Enterprises Spa Planning & Administration.The scope and breadth of his spa knowledge is vast, and for more than 15 years he has also served as an independent spa consultant throughout the US, offering assessment, guidance and expert advice in all aspects of spa operations, including budgets, hiring, operations, compliance and management. In addition to his extensive privately-held spa background, Mr. Little is also a Florida licensed Property Manager and experienced in the unique challenges of association-controlled and country club spa operations.
About Patrick...